WOMEN’S FOOTBALL
With 2027 in sight, women’s football hits ‘inflection point’ in Brazil
Brazil celebrates during a friendly match against Portugal on Feb. 12, 2025. Photo: Lívia Villas Boas/CBF
In the space of just two years, the top division of women’s football in Brazil has managed to increase its matchday ticket revenue by more than 40%, a figure crowned by the record-breaking BRL 1.23 million (USD 230,000) gate receipt at last season’s grand final between eventual champions Corinthians and Cruzeiro in September.
The 41,130 fans that packed the Neo Química Arena to the east of São Paulo to see Corinthians hoist their seventh national title outnumbered the attendances of the men’s top-tier league matches that took place in the city that same weekend.
These impressive numbers show a sport in full ascendancy, and Brazil winning the right to host the Women’s World Cup next year means the upward surge will only continue. Not bad going for a sport that was outlawed in the country until just over 40 years ago…
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