🤑 Bitcoin and Bad Bunny

Bad Bunny, the most listened-to musician in the world, re-embraces his Latin American roots. And a cryptocurrency giant moves its headquarters to El Salvador.

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Ignacio Portes & Lucas Berti
January 17, 2025 • Reading Time: 2 minutes

Hello, and welcome to the LatAm Report, your pulse on Latin America’s power plays and economics. If you have any questions about this newsletter, or topics you’d like to see covered in future issues, you can reach us at [email protected] 

Cryptocurrency giant Tether moves headquarters to El Salvador

President Nayib Bukele wants to turn El Salvador into a tech hub. Photo: Presidential office

President Nayib Bukele wants to turn El Salvador into a tech hub. Photo: Presidential office

Attention on El Salvador’s Nayib Bukele last week was focused on his mysterious role in the Venezuelan crisis, including an alleged meeting with ideological foe Nicolás Maduro.

  • Flying under the radar, meanwhile, was another story linked to the innovative yet controversial Salvadoran leader: the relocation of one of the biggest cryptocurrency companies in the world, Tether, to the small Central American nation.

Tether. The firm has a considerable role in the crypto ecosystem thanks to its creation of a virtual stablecoin pegged to the US dollar. One Tether token is equivalent to one dollar, with the added advantage that it can be traded and transferred on exchanges and personal wallets.

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