👛 Money under the mattress 2.0

INVESTING

In Brazil, millions are saving, but few are investing

The share of Brazilians with at least one financial investment has barely budged over the past three years, according to a new survey commissioned by Anbima, the country’s capital markets association. 

In 2024, 37% of respondents said they held money in financial products such as savings accounts, government bonds or stocks — the same as in 2023, and only slightly up from 36% in 2022. That’s despite a leap from 31% in 2021.

Anbima and the research institute Datafolha surveyed nearly 6,000 people in the latest edition of their annual Investor X-ray report. The main barrier to investing, they found, remains a simple one: a lack of money. More than half of respondents said they were financially stressed, struggling with overdue debts and pressure to boost their income.

Yet the survey also highlights untapped potential. One-third of Brazilians managed to save money in 2024, but only half of them invested it.

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