⚽ The World Cup effect

The 2026 World Cup that starts this Thursday in Mexico City will be the longest in history, with matches spread across 39 days and three countries. However, while hosting duties are limited to Mexico, Canada and the United States, analysts expect the event to have economic impacts on most football-loving nations. 

Bank of America projects the football tournament will engage about one-third of the world’s population and add USD 41 billion to the global GDP, by way of revenue generated by the event itself, tourism, branding deals, broadcasting rights and overall consumption growth. Football-mad nations are expected to reap the biggest rewards, Brazil among them…

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