🗳️ Mind the gap

Several countries have seen a pronounced gender divide emerge within their electorates, particularly among younger voters, with women drifting left and men moving right.

In Brazil, opinion polls have captured the same split — and it is one that could prove decisive in October’s general elections, as political polarization has made victories increasingly narrow. Unsurprisingly, understanding this phenomenon and how it manifests specifically in Brazil has become a priority for campaign strategists.

According to Brazil’s electoral authorities, 53% of Brazil’s electorate are women, forming a majority in every state and in 62% of municipalities. Women aged 30 to 44, in particular, make up the single largest voting bloc in the country, representing 16% of the electorate.

Within this millennial cohort, support for issues such as same-sex adoption stood at 70% among women in 2023, compared with just 46% among men, according to the survey “The Face of Democracy” …

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