2026 ELECTIONS

Lula’s motto for 2026

Last week, President Lula signed the income tax reform into law. Photo: Ricardo Stuckert/PR

Over the past week, Brazil’s government has crystallized the main themes of its 2026 election platform: promising “tax justice” and higher household incomes. 

Last Wednesday, President Luiz Inácio Lula da Silva ratified an income tax reform that exempts all Brazilians earning up to BRL 5,000 (USD 930) per month — roughly 15.5 million people — and grants significant cuts to those earning up to BRL 7,500. Yesterday, Lula celebrated the move in a televised address to the nation that resembled a campaign ad…

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