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Real estate rather than retail boosts Brazilian luxury street rentals
Rua Oscar Freire is a traditional luxury street in São Paulo’s Jardins neighborhood. Photo: Diego Grandi/Shutterstock
Amid trade frictions, geopolitical uncertainty and the continued rise of online shopping, demand for leases on the world’s most prestigious shopping streets remained resilient in 2025, according to a report by the real estate consultancy Cushman & Wakefield. Brazilian addresses stood out as outliers, posting sharp increases in rental prices driven less by retail dynamics and more by broader real estate pressures.
Rua Oscar Freire, a traditional luxury street in São Paulo’s Jardins neighborhood, recorded a 65% year-over-year jump in rents — the steepest increase among the top global addresses tracked in the report. The surge propelled Oscar Freire up seven places in the global ranking, from 41st last year to 34th now…
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