TOURISM
After setting tourism records in 2025, Brazil needs to take another leap
Dois Irmãos Mountain in Rio de Janeiro, Brazil's tourism capital. Photo: Rocha Ribeiro/Shutterstock
The Brazilian government celebrated the arrival of a record-shattering 9.3 million international tourists in 2025, a 37% jump from the previous year. This dwarfed the global average increase of 4% and placed the country among the world’s fastest-growing destinations, according to data from the UN Tourism World Barometer and Brazil’s tourism board, Embratur.
Argentina powered much of the surge, supplying the largest share of visitors as…
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