▶️ YouTube did it

Spain's 1-0 win over Argentina on Sunday closed a tournament that TV Globo, Brazil's dominant television channel, technically dominated and materially lost. 

Brazil's largest broadcaster took 27.8 rating points and a 45.1% share of switched-on sets in Greater São Paulo for the final. SBT, in second, managed 9.3 points and 15.2%. Across the tournament, Globo alone reached 87% of every Brazilian who watched a single minute of it, while holding rights to a little over half the matches. By the yardstick television has used since 1970, that is a rout.

The yardstick is the problem…

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