ARTIFICIAL INTELLIGENCE
Brazilian finance bets on AI without measuring the returns
Asset managers are paying for a strategic technology and getting a very good office assistant. Illustration: TBR
Most of Brazil's capital market firms have adopted artificial intelligence, but few can say what it returns. A survey by Anbima, the association of financial and capital market institutions, found that 92% of 177 responding firms use some form of AI. Only 15% measure its results in a structured way, and just 3% tie those measurements to corporate strategy. The rest rely on gut feeling, scattered project metrics, or nothing at all.
The gap matters more now because…
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