🛠️ Seizing means of AI production

At long last, the Workers’ Party adopts a more social media-savvy communications strategy. The Brazilian real was a major currency success story in the first half of this year.

SOCIAL MEDIA

The left discovers the power of AI-generated videos

The Workers’ Party is posting AI-generated videos arguing that affluent Brazilians pay a disproportionately small share of the tax burden. The posts are rapidly going viral. Image: Instagram/@ptbrasil

The Workers’ Party is posting AI-generated videos arguing that affluent Brazilians pay a disproportionately small share of the tax burden. The posts are going viral. Image: Instagram/@ptbrasil

Short, AI-generated comedy videos are flooding the feeds of TikTok and Instagram in Brazil — and President Luiz Inácio Lula da Silva’s Workers’ Party (PT) is determined to ride that wave.

Long criticized, including by this newsletter, for failing to modernize its online communication strategy, the PT has launched a digital blitz of AI-generated videos to spread the message about its bold income tax proposal (which plans to increase the exemption threshold, making up for the losses by hiking taxes on the rich). 

The videos also bring a catchy slogan, saying the tax proposals will be going after Brazil’s BBBs: billionaires, banks and betting platforms…

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