MUSIC

No Bad Bunny please, we’re Brazilian

Bad Bunny's Super Bowl LX halftime show. Photo: Chris Torres/EFE/Folhapress

Bad Bunny’s cultural impact has been followed by The Brazilian Report long before his Grammy and Super Bowl success this month, but the broader Brazilian public still sees him as a curious yet distant novelty.

While the reggaeton star has led charts in Latin America and beyond, becoming the only artist of any nationality to top international streaming rankings three years in a row, he barely ever broke into Brazil’s top 100, and never reached above number 55 before last week’s iconic Super Bowl halftime show…

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