- The Brazilian Report
- Posts
- 📱 The revolution will not be televised
📱 The revolution will not be televised
From viral streamer to sports broadcasting innovator, Casimiro Miguel's CazéTV is reshaping Brazilian football coverage, offering free, engaging alternatives to traditional networks and captivating a new generation of fans
Euan Marshall
May 03, 2025 • Reading Time: 2 minutes
Casimiro and CazéTV redefine sports broadcasting in Brazil
Casimiro Miguel. Photo: Instagram/@casimiro
As will be the case throughout the Brazilian football season, two of this weekend’s top-division matches will be broadcast free of charge. One will be shown by broadcasting behemoth TV Globo, filling Brazil’s traditional Sunday 4 pm kick-off slot. Meanwhile, the other, later that evening, will be shown live on CazéTV, the YouTube channel of Casimiro Miguel, a 31-year-old streamer from Rio de Janeiro.
In just a few short years, Casimiro went from achieving viral fame from videos “reacting” to reality TV shows and clips of street food from around the world, to having his own online television network, and building an entire production team to broadcast matches from the 2022 World Cup in Qatar.
Indeed, the rise and success of CazéTV has been something of a revolution (albeit a poorly understood one) in Brazilian sports broadcasting.
Where did Casimiro come from?
Previously a games journalist at Esporte Interativo (now TNT Sports), Casimiro made it big during the pandemic, when he began hosting live broadcasts on streaming platform Twitch. Sitting in front of his webcam, he would play video games, watch and comment on reality television shows and YouTube videos, or simply chat to his ever-growing audience.
Reply