Brazil's food delivery market becomes a red ocean

GIG ECONOMY

Brazil's food delivery market becomes a red ocean

Nearly 600,000 Brazilians worked for delivery apps in 2022, per the most recent census data. Photo: Alf Ribeiro/Shutterstock

Brazil’s food delivery industry is drawing billions in new investment, setting the stage for a shake-up in what has long been a tightly held market. Companies have pledged more than BRL 25 billion (USD 4.7 billion) for new and expanded operations through 2030.

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