LITIGATION
Gol was convicted of greenwashing. The carbon credits were not the problem
Illustration: Andrii Yalanskyi/Shutterstock
A São Paulo court has issued what consumer advocates describe as Brazil's first judicial conviction for greenwashing, and the verdict turns on a distinction that serves as a warning shot for corporate marketing departments across multiple industries: a company can buy legitimate carbon credits and still mislead the public about them.
A civil court in São Paulo found Gol Airlines liable for misleading advertising over three programs that dressed its flights in environmental promise — “My Flight Offsets,” “100% Carbon Neutral Routes” and "Gol's Green Plane.” He ordered the airline to pay…
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