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CINEMA

The Brazilian government launches its own streaming service

President Lula during the launch of Tela Brasil. Photo: Ricardo Stuckert/PR

In one of the world's largest streaming markets, the newest platform on the scene is free of charge, and shows only Brazilian films. Tela Brasil, launched by the federal government on May 30, offers a free catalog of national productions, in an attempt to steer audiences toward homegrown cinema and prop up an audiovisual industry that has been steadily crowded out by foreign giants.

The opening catalog boasts 555 titles spanning productions from 1910 to 2025. For now the service is web-only and requires a login to Gov.br, the government's single sign-on system — used to access thousands of public services online. Android and iOS apps are due within 30 days.

The platform was built by a team of roughly 80 people at the Federal University of Alagoas and is hosted by Serpro, the federal data processing company. It carries no advertising, no subscription fees and no commercial behavioral tracking. More than 300 titles offer audio description, descriptive subtitles and Brazilian sign-language interpretation. 

An agreement with public broadcaster EBC, signed at the launch, will gradually…

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